Miss Tourism World trials kicked off at the Baohe Wanda plaza in Hefei, Anhui province on July 8.

The trials were the highest level international beauty contest hosted in Hefei in recent years, attracting a large local media presence and local audience.

Hefei Baohe Wanda was awarded the right to host the event, which served to further increase Wanda Plaza’s influence. The event caused a significant increase in customer traffic and spending in the plaza.